I have been colouring my hair for 20 years, I've been black, blonde, red, highlighted, you name it I have had it done, plus a few straightening treatments along the way to make sure I went to town on the damaging spree. Basically if I didn't overload my parched hair with serums etc my hair looked burnt. I discovered Wen by Chaz Dean, a non lathering non detergent cleansing conditioner, we have been told for so long that we have to use a shampoo with detergent to get our hair clean. I have been using Wen for a few months now and don't need serums, leave in conditioners, curl taiming shampoo, I just use sweet almond mint cleansing conditioner and go. http://www.chazdean.com/ you can buy direct or buy from ebay. The product is amazing and I now have soft curls instead of parched frizz.