If you give a child any sort of container (a bag, basket, box or whatever) always put some little thing inside it, otherwise they tend to be disappointed.

When ever I wrap a gift for a child I put a special colored paper on the fronr of the box where I graffitti their name - and some times a slogan about them. Kids are always careful to remove and save this personalized sign and you can do this for anyone form 2 to 22 years old.