I recomend using Palmer's Cocoa Butter body lotion. It works really well on stretch marks and also makes your skin really soft, smells nice, and is very gentle, so you can use it as your usual all over body lotion too.
Hi ,
I have always had pretty bad stretch marks around my belly region ever since I gave birth to my three kids.I had tried Vitamin E oil and cocoa butter which a number of people had recommended but it didn't seem to work. My Doctor had even suggested a Tummy Tuck. I then recently read an article about a lady who supposedly got rid of her stretch marks using a particular cream. I tried it and it worked really well. My stretch marks disappeared in 4 weeks. Just thought I would share this with everyone. You can read more about the lady's article at the link below.
http://stretchmarkszapped.wordpress.com/
Once they've gone silvery use self tanner such as dove summer glow remeber to use it everywhere though you don't want patches. It basically evens out the skin tone making them invisible!