I think you can apply so many questions to this.Embrace it!!!!Then, in summer people will notice your fab summer glow you got from the natural sun and not mistake it for a tanning product.
For now wear deep blue sweaters.Looks amazing with pale skin.
Embrace your snowwhite!
I never use fake tan, and I do look like casper lol!! But its what sets you apart!! When I'm out I feel so pale in comparsion to all the fake tanned girls, but at least I don't look like I'm wearing the fake tan uniform like everyone else!!
I think some sort of light tan suits makes most people look a lot healthier and attractive, especially in summer. Why don't you try a moisturiser with just a hint of tanning ingredient so it isn't going to be too obvious -like Dove, Garnier or L'Oreal.
It really just depends on how much effort you want to put into it. I'm really pale, too, but I've found that I'd rather do something else than keep up a self-tanner. I've tried it a few times and liked the results but never manage to keep it up. And, think of all of the beautiful pale actresses--Nicole Kidman, for example.